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Lights, camera, AI?

Kelcy Conroy

Staff Writer

After four months of a strike, the Screen Actors Guild/American Federation of Television and Radio Artists (SAG-AFTRA) and the Alliance Of Motion Picture and Television Producers (AMPTP) have reached a tentative deal that could see Hollywood back up and running in weeks, ending the strike as of 12:01 PT on November 9. This occurred after the AMPTP sent a proposal in which the studios billed their “last, best and final offer” to SAG-AFTRA’s demands. One of these demands relates to the use of Artificial Intelligence (AI) in actors’ likeness and who gets compensated for future use. However, what would happen if no AI protections were put into place?

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Loss of creativity and human touch. Unique ideas and creations of singers, actors, authors, artists and writers are what makes the entertainment industry thrive. Using AI-generated content risks the loss of the human touch that makes entertainment and art so special and enthralling. AI algorithms can learn to predict and duplicate successful ideas, leading to a decline in originality and creativity.

AI can be biased. AI is only as unbiased as the data it is fed. If data containing bias is fed into these systems, it can produce harmful stereotypes, prejudices and discrimination. In entertainment this could damage societal norms and further marginalize underrepresented groups in media. Consequently, it also leads to responsibility falling on AI developers to assure that the algorithms are trained with diverse and inclusive material.

Does human employment get affected? AI entertainment rising can lead to significant job displacement for humans in the entertainment industry. Algorithms can gain the ability to write scripts, compose music and even perform in virtual environments with the use of CGI. Due to this quick resource, professionals may face unemployment or job insecurity.

AI in entertainment not only dishevels the hard work and creativity of people working in the entertainment industry but also affects the rise of stereotypes. AI can be helpful and resourceful in the hands of people who know how to use it, however people must be careful and responsible so as to assure no harm is done.


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