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Hololive's Mori Calliope makes major label debut

Sh-Ron Almeida

Assist. A&E Editor

Image via Yukisame and Jujube on

On Apr. 4, Clover Corporation announced via twitter that hololive virtual youtuber Mori Calliope will make her major label debut under the Universal Music Group sub label Emi Records. Her first EP “Shinigami Note” will be released on July 20 of this year. Calliope will hold a live solo concert titled “New Underworld Order” at Tokyo’s Toyosu PIT.

For those of you wondering what the heck I’m talking about, Mori Calliope is a Vtuber who debuted as a part of the Hololive English branch in Sept. 2020. This group consists of other existing Vtubers like Gawr Gura, Ameila Watson, Ninomae Ina’nis and Kiara Takanashi.

Mori Calliope stands out to me the most because of her masterful rapping skill and down to earth nature. She isn’t afraid to be herself and is ambitious in her talents, keeping her video content refreshingly different and experimental.

Her songs are amazing bangers to listen to, “Excuse My Rudeness, But Could You Please RIP?”, Off With Their Heads, to more somber and reflective songs like Cursed Night and end of a life, this pink haired grim reaper has a lot of potential and a bright future ahead of her. Which is why I am quite concerned about her sealing the deal with Universal Music. If I know anything about UMG it is that they are a ruthless corporation that would exploit the talents of others if it meant getting more money in their pockets.

Taylor Swift did not own her music until just recently. She couldn’t even play her own music unless it was the Record’s choice to do so. She had to sign over all of that and release her music once she was out from under UMG’s thumb. Calliope had to struggle with gaining a fanbase and even gaining 200 million subscribers on Youtube just recently. So, either she was roped in as the next exploit for UMG to sink their teeth into or Calliope was given a very sweet deal, I just hope that her talents and well-being aren’t put at risk. I want her to thrive and succeed in the music world, not bound and shackled by it.


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